Your Vision Statement is a document that changes over time, depending on your market position, product development and strategic plans. It is also an internal document, intended to clarify the company’s position and future growth to staff and shareholders. It changes as your business evolves, so it must be revisited and updated regularly – an exercise that we have found to be hugely beneficial to the company and the staff.
The benefit of a Vision Statement is that it is a very effective aid to clear and strategic decision-making. If your managers aren’t clear on the position and plans of the business, they won’t make good decisions. This is why your Vision Statement must communicate to all staff members your current market position, your key goals and the strategies identified to achieve those goals. With our help and guidance, you will formulate a template document that covers every essential issue, clarifies the present and future economic position and informs your staff of the dynamic, the vision and the short- to medium-term plans of the business.
