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Entrepreneurship – The fundamentals of success

Entrepreneurship can be one of the most gratifying and fulfilling moments of a career. When launching your own business. There are many aspects of the journey that will prove difficult but that does not mean they cannot be overcome. Many successful ventures hinge on one causal narrative; the strength of the idea behind it. An idea that fills a need of a segment in the market is a large stepping stone on the road to success. It is the foundation which determines the leverage of your business in overcoming other market factors like competition, laws and funding.

How do you set your business up for success?

1. Market Research: This involves analysing the marketplace for potential customers and their needs and preferences as individuals and as a collective. This allows you to identify where there are gaps in the market and if there is a need or want for these gaps to be filled. Do not assume all gaps where an idea can originate are fruitful. Some gaps are there because there is no demand for the idea in question. Research is key before deciding on the area of the market you will target and the idea that will form the foundation of your start-up.

2. Competitive Advantage: Once you have identified the core or basis of the idea you plan on establishing your business around, it is vital that you establish what will bring you competitive advantage when compared to competitors both direct and indirect. This hinges mostly on your unique selling point (USP) and what your idea will offer in perceived value or quality that competitors do not. This will help in achieving higher market share and customer loyalty.

3. Innovation and Change: To initially introduce an idea that is unique and satisfies a wide market range is important. It is just as important, however, to constantly update and innovate the idea or introduce periphery or supplementary ideas also to continue to satisfy the demands of an ever-changing marketplace. Change happens at such a rapid pace today that it is easy to fall behind competitors. Thus, it is important to stay ahead of the curve with regards to innovation and idea generation. Keep a close eye on market trends.

4. Business Plan: A business always needs a thorough and well-thought out business plan to map its’ road to success. The business plan will need to be consistently updated to consider the latest micro/macro-economic change. The business plan not only strategises the road to success but also gives the members of the business from the lower levels to the upper echelon a unilateral goal and pathway to achieving that goal. Confusion costs time and this affects the outcomes of the business.

My Advice: Do not rush the process of starting up your own business. It is a huge commitment that will require a large amount of your time and cause excess stress. It is vital to map out your idea and the ultimate aims of the business before facing the next challenge that awaits. It might help to gain outside advice from experts on start-up business to assist you in the process of idea generation and the running of the venture.